In May 2020 MSM issued a challenge to all its employees. The goal was to help our communities flatten the growing COVID-19 curve and show support for the face-covering guidelines. To accomplish this, we decided to raise awareness by launching a social media campaign. Employees were challenged to post a photo on their social media pages (Facebook, Instagram, Snapchat, Twitter) wearing a face covering and to encourage friends and family to do the same. Each photo was then tagged using the hashtag #MSMmaskchallange.
As an added incentive, each posting on a social media site with this unique hashtag earned the MSM employee an entry into a drawing for a gift card. With almost one-third of employees accepting the challenge, we hope MSM was able to make a difference in our communities!